PINTEREST® RESEARCH

Pinterest® research with real data behind every claim.

Most Pinterest articles are written from opinion. These are written from data. Every claim here is grounded in our 18M+ keyword corpus and the public Pinterest pin database we crawl daily for Pinfluence Discover and Pinfluence Intel.

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Research coming soon

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Do Pinterest hashtags still work in 2026?

Analysis of pin engagement with vs without hashtags across millions of pins.

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How many pins per day is actually optimal?

The saturation curve plotted by account size.

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What percentage of top pins are fresh vs repins?

Breakdown by niche.

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Where do keywords matter most: title, description, board name, alt text?

Cross-referenced against ranking position.

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Best times and days to post by niche.

Replacing the 2017 numbers everyone still cites.

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Optimal pin title and description length.

Length distribution of top-ranking pins.

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Does alt text really lift performance?

Independent analysis with a sample of millions.

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What pin sizes are actually getting impressions right now?

Distribution of pin formats in top results.

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Why we publish research.

The Pinterest creator space is full of advice from 2018. We have the data to update it. Every research article here pulls from our live keyword index, our public-corpus pin database, or our analytics preservation data (anonymized and aggregated, never identifiable).

If you want to run the same analysis on your own niche, Pinfluence Discover’s Free Forever tier gives you 10 free keyword searches per day. No credit card required.