Who I am
I’m Andrew, the operator behind Pinfluence.
Pinterest®-led niche sites since 2017. Millions of outbound clicks. One penguin mascot that started as a misfired AI prompt.
Pinfluence is what I wished existed when I was starting out. Real keyword data. Analytics that don’t disappear. Education that stays current. A community of operators using the same tools I use.
I didn’t come to this as a Pinterest guru with a course to sell. I’m a niche-site operator who built these tools because nothing on the market did what I needed, then opened them up to other creators.
My story
How Pinfluencing started.
I started building niche sites in late 2017, and Pinterest was the obvious traffic channel from day one. It took years of trial and error to figure out what actually moves the needle on Pinterest, and most of those years involved building Pinterest tools for myself that nobody else was building yet.
Pinfluence Discover started as my internal keyword research tool. I needed a way to see what was actually ranking on Pinterest for keywords in my niches, not just guess. Pinfluence Intel started as my analytics preservation system after Pinterest dropped seasonal data I needed to plan content around. Both became products when other creators saw what I was using and asked if they could buy access.
What I learned across multiple niche sites is that Pinterest rewards a specific combination: keyword intent, high-level planning, and pin design that gives people a reason to click. When those three line up, the traffic follows. When any one of them is off, you can publish forever without traction.
I built Pinfluence around that lesson. Discover for the research side, Intel for the analytics side, The Huddle for the education and community that ties it all together. And the Inner Huddle for creators who want me directly in their corner.
My three biggest passions are God, family, and anything business-related. Pinfluence is what happens when those overlap.
The mascot
Meet Pinguino.
Pinguino, my chef-hat-wearing penguin, came from a misfired AI prompt. I was trying to generate a “Pinterest-themed mascot” and ended up with a penguin wearing what looked like an upside-down pin as a chef’s hat. He was so charming I kept him.
Pinguino is the unofficial face of Pinfluence. You’ll see him throughout the product, on the homepage, in the courses, and in occasional AI-voiced video walkthroughs I record for fun.
What I’ve seen actually work.
Three things show up in every account that grows. Get these right and momentum follows.
Keyword Intent
Target searches that match what people actually want, and what your content can deliver.
High-Level Planning
Know what to publish and why, so every pin supports a clear goal.
Design + Messaging
Create clean, scroll-stopping pins with one clear promise.
A lot more goes into Pinterest growth than these three ideas. But if you focus on them, your account moves quickly in the direction you want.
Ready to get started with Pinfluence?
Whether you’re testing the waters with Free Forever or jumping in at The Huddle, I’d love to have you.
See PricingPinfluence is an independent tool and is not affiliated with, endorsed by, or sponsored by Pinterest, Inc. Pinterest® is a registered trademark of Pinterest, Inc.