Free tool for Etsy sellers · No account needed

Will anyone on Pinterest search for that Etsy listing?

Before you make or photograph the next listing, type the product or the phrase a buyer would use and see the Pinterest® demand, plus the related phrases people type.

Why Etsy sellers check Pinterest first

A listing takes an afternoon to photograph and a day to slide down Etsy search. Pinterest is different: a pin with the right title keeps sending clicks for months, and about 4 in 10 of the top-ranking pins we measured are more than a year old. The catch is the title has to be a phrase people type, and nobody types “etsy” into Pinterest search – it isn’t even a topic there. They type “printable wall art” (54,000 searches a month), “digital planner” (115,000) or “wedding invitations” (1.2 million).

This tool tells you, before you make or photograph anything, whether anyone on Pinterest searches the product or the phrase, and which related phrases they use. It reads the Pinfluence index of 27 million+ Pinterest keywords with search volume; it never touches your Etsy shop or Pinterest live.

How it works

Step 1

Type the product or the buyer’s phrase

“custom mugs”, “crochet patterns”, “printable wall art”, “handmade gift”. The words a buyer would search on Pinterest, not your listing title.

Step 2

See the demand in ten seconds

A monthly search range, a plain verdict, and the three related phrases people type most. Nothing to sign up for.

Step 3

Get the full report by email

The exact number for your phrase, the five closest related keywords with their numbers, and every other phrase Pinterest links to the topic, so one listing becomes five pins.

What we found for Etsy phrases

  • Buyers search the product, not the marketplace. “etsy shop ideas” has about 30,000 searches a month and “things to sell on etsy” under 4,000, while “crochet patterns” and “wedding invitations” each clear a million. Title the pin for the product.
  • Wording moves the number. “handmade gift” sits at 100K to 500K searches a month; “personalized gift” is under 5,000. Same mug, different search.
  • Related keywords are the content plan. “printable wall art” links to Wall Art, Printable Art and Printable Wall; “small business ideas” (287,000) links to Business Ideas and Small Business. Each one is another pin for the same listing.

Check ten listings a day, with the exact numbers

The free Pinfluence Discover account starts with 7 days of Pro, then shows the exact volume for 10 keywords a day, the pins holding the top spots for each one, and 5 tracked keywords. No credit card.

Create your free Discover account

Questions Etsy sellers ask

Do I need a Pinterest business account for this?

No. The tool reads our index, not your account. You will want a Pinterest business account to publish and claim your shop, but checking demand needs nothing.

Can I check a style or a niche, not just a product?

Yes. Anything people type works: “cottagecore decor”, “boho nursery”, “teacher gifts”. Phrases nobody searches on Pinterest come back as “no figure yet”, which is also an answer.

Why is the number a range on the page?

Ranges are enough for a go or no-go call. The report email carries the exact monthly figure and the five closest related keywords with their numbers.

Is this a Pinterest or Etsy product?

No. Pinfluence is an independent tool and is not affiliated with Pinterest, Inc. or Etsy, Inc.

Pinfluence Discover

Ten listings a day, with the exact numbers.

Pinfluence Discover is the full version of this tool: exact volumes, the pins ranking for each phrase, 5 tracked keywords, and 27 million+ keywords to search.

Create your free Discover account

Free account with 7 days of Pro included. No credit card. Stay free or upgrade, your call.

Etsy is a trademark of Etsy, Inc. Pinfluence is not affiliated with Etsy. Pinfluence is a third-party analytics and research tool that surfaces and organizes publicly available information from Pinterest®. Pinfluence is not affiliated with, endorsed by, sponsored by, or otherwise connected to Pinterest, Inc. Pinterest, the Pinterest logo, and related marks are trademarks or registered trademarks of Pinterest, Inc.