Stop creating pins for keywords nobody searches.

Keyword Research

One search shows you the whole keyword family.

Type in a keyword and Discover pulls every related term Pinterest has catalogued, each with its search volume next to it. Search “banana bread” and you don’t get one number, you get the whole family: healthy banana bread, chocolate chip banana bread, banana bread muffins, sourdough banana bread, each with its own volume. Now you can see which version people actually search for.

That’s usually where the low-hanging fruit is. The broad keyword is crowded. Three rows down there’s often a variation with solid volume and a lot less competing for it. That’s the one worth a pin.

Open any keyword and you’ll also see the pins already ranking for it: which are pulling the most saves, what they look like, where they link. You can see what’s working before you make your own.

Rank Tracking

Know whether your pins are actually climbing.

Making the pin is step one. The real question is whether it’s ranking, and most people never find out. They post, then guess.

Add a keyword to tracking and Discover checks where you actually land in Pinterest search for it. You see your current position, which of your pins is holding it, and whether you moved up or down since last week. Starter tracks up to 300 keywords, refreshed weekly.

So instead of wondering if that pin worked, you watch it climb from position 40 to 18 to 6, or you catch it sliding and fix it before it disappears. It turns Pinterest from a slot machine into something you can actually steer.

Lists & Tracked Pins

Keep your research in order, and your pins in view.

Research is only useful if you can act on it. As you dig through keywords, save the good ones into lists, by niche, by season, by project, whatever fits how you work. Starter gives you 10 lists, and every saved keyword keeps its volume and its rank status right there with it. No more screenshots and scattered notes.

Then track the pins that matter. Pick up to 25 of your own pins and Discover watches their saves, repins, and comments, showing you the change since the last check. A pin that’s quietly gaining saves looks a lot different from one that’s stalled, and now you can tell which is which at a glance.

AI & Automation

Do your keyword research right inside ChatGPT or Claude.

If you already plan content with an AI assistant, Discover plugs straight into it. Connect once, and you can pull Pinterest search volume into the same chat where you’re brainstorming pins, titles, and posts. No tab-switching, no copy-paste.

Hand it a list of 50 keyword ideas and get every one checked against Pinterest’s data at once, volumes, matches, related terms, all back in seconds. Your assistant stops guessing at Pinterest keywords because now it’s working from the actual numbers.

This is MCP access at user-data scope, included with Starter. (Need the full database opened up for deeper, broader pulls? That’s the Pro Bundle.)